As content marketing budgets expand—46 % of B2B marketers plan higher investment in 2025—it’s clear: content is a critical engine for growth. But where should brands focus? From Southeast Asia to Tier‑2 Indian cities and the UAE, these five industries demand compelling, localized content strategies.

1. Startups (especially Tech & FinTech)

Emerging‑market startups—such as those in Vietnam, UAE, and India’s Tier‑2 towns—are outpacing global growth. McKinsey estimates emerging markets will drive nearly 70 % of global GDP growth by 2030. However, startups here struggle with visibility and trust. Investing in SEO‑rich blogs, founder stories, and customer case studies is essential to differentiate, build authority, and attract investment.

2. Healthcare & Health‑tech

Healthcare content writing is booming across Southeast Asia and India, fueled by vaccine awareness, digital consultations, and local wellness movements. According to SEMrush, 93 % of businesses using AI now review content before publishing—highlighting the need for accuracy and trust in health content . Brands that provide expert articles, patient guides, videos, and wellness FAQs in local languages (Hindi, Thai, Arabic) will stand out in Tier‑2 and urban markets.

3. EdTech

Online learning is exploding in Tier‑2 Indian and Southeast Asian cities, supported by rising mobile use and middle‑class demand. Digital Silk reports 21 % of marketers cite short‑form video (tutorials, demos) as top ROI in 2025. EdTech brands must invest in interactive demos, success stories from local schools, and regional webinars. Hindi‑ or Bahasa‑medium tutorials and gamified micro‑videos build trust and engagement.

4. Finance & Fin‑tech

Demand for finance content strategy is skyrocketing as digital payments, BNPL, and micro‑investing reach emerging consumers. Bain reports over 50 % of Southeast Asians still use cash on delivery, but e‑wallet use is growing. To build behavior change, finance brands need explainer videos, blog posts, and LT content on budgeting, investment and digital payments, localized by region and language.

5. Niche Consumer Goods (incl. D2C beauty and wellness)

“Content marketing in niche industries allows deeper messaging…and 94 % of marketers say personalized content impacts sales”. In Bharat’s Tier‑2 cities and UAE urban centers, consumers want niche value—like Ayurvedic skincare or Halal-certified foods—with culturally tailored content. Brands that create local influencer partnerships, micro‑website blogs, UGC, and authenticity-driven campaigns will convert better.